Which marketing tool is an impersonal one way communication

Both technologies can deliver sales messages, respond to questions, take payment, and follow up. A second disadvantage of personal selling is the problem of finding and retaining high-quality people. Experienced salespeople sometimes realize that the only way their income can outpace their cost-of-living increase is to change jobs.

Also, because of the push for profitability, businesses try to hire experienced salespeople away from competitors rather than hiring college graduates, who take three to five years to reach the level of productivity of more experienced salespeople. These two staffing issues have caused high turnover in many sales forces.

Another weakness of personal selling is message inconsistency. Many salespeople view themselves as independent from the organization, so they design their own sales techniques, use their own message strategies, and engage in questionable ploys to generate sales. As a result, it can be difficult to find a unified company or product message within a sales force or between the sales force and the rest of the marketing mix.

A final disadvantage of personal selling is that sales-force members have different levels of motivation. Salespeople may vary in their willingness to make the desired number of sales calls each day; to make service calls that do not lead directly to sales; or to take full advantage of the technologies available to them.

As with any other marketing communication method, personal selling must be evaluated on the basis of its contribution to the overall marketing mix.

The costs of personal selling can be high and carry risks, but the returns may be just as high. In addition, when personal selling is supported by other elements of a well-conceived IMC strategy, it can be very effective indeed. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary Necessary. Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously. The cookie is used to store the user consent for the cookies in the category "Analytics". The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is used to store the user consent for the cookies in the category "Other. The cookie is used to store the user consent for the cookies in the category "Performance".

It does not store any personal data. Functional Functional. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Performance Performance. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Analytics Analytics. Analytical cookies are used to understand how visitors interact with the website. This is a marketing communication tool that uses non-personal media to create and sustain a personal and intermediary free communication with customers, potential customers and other significant stakeholders. Sale promotion. Advertising correct incorrect. This is the unpaid peer-to-peer communication of often provocative content originating from an identified sponsor using the Internet to persuade or influence an audience to pass along the content to others:.

Viral marketing. Word-of-mouth marketing. Direct-response advertising. Peer-to-peer marketing. A means of orchestrating the tools of the marketing communications mix, so that audiences perceive a single, consistent, unified message whenever they have contact with a brand, is referred to as:. Personal Selling PS. Direct Marketing DM. Customer Service CS.

What type of media helps advertisers demonstrate the benefits of using a particular product and can bring life and energy to an advertiser's message? Broadcast media. Interactive media. Print media. Support media. Brand management. However, impersonal advertising can draw people into the store, where personal selling seals the deal.

An insurance broker passing people in the streets can't tell which are interested in purchasing policies, but impersonal advertising can entice interested consumers to call the broker's office.

At that point, personal selling takes over. For many businesses, impersonal advertising generates leads, while personal selling creates the relationships that turn consumers into customers. Daria Kelly Uhlig began writing professionally for websites in She is a licensed real-estate agent who specializes in resort real estate rentals in Ocean City, Md.

Her real estate, business and finance articles have appeared on a number of sites, including Motley Fool, The Nest and more. Uhlig holds an associate degree in communications from Centenary College. Personal vs. By Daria Kelly Uhlig.